A Lesson In Retail Display | Case Study: Gazzano & Son

BRIX modular display at Gazzano & Son

G A Z Z A N O   &   S O N
D E L I C A T E S S E N

Gazzano & Son is London’s oldest Italian family run delicatessen in the city’s bustling area of Farringdon. This now landmark shopping destination chose the BRIX Modular Display System and other retail display from WBC for their in-store merchandising, not only to heighten their customer shopping experience but to introduce a touch of modernity in keeping with their heritage.

We grabbed 5 minutes with their operations manager Gabriella, to find out how BRIX is working for them…

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Your 2 minute review of Spring Fair Trends 2017

Spring Fair Retail trends

For more than 40 years Spring Fair has been at the forefront of industry trends as the UK’s No.1 home and gift show for the retail industry. Be it the latest patterns, fabrics, styles or cutting edge products, this annual event showcases ideas and concepts to an ever changing and competitive retail landscape.

With literally miles of inspiration, grappling for a scent of future trends or a specific fashion directions is critical for those who attend, but it doesn’t always happen that easily either. Trends aren’t always easy to spot, especially through ‘the noise’ of more than 2,500 exhibitors. Some years certain styles stand out, other years they blend in or feel somewhat confused. Being able to see the wood through the trees is a skill every designer, product developer or retailer has to master.  This year we noticed a few main styles which were more definitive, unique and contemporary. Here’s a round-up.

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Digital Printing Service: Taking bag design to the next level

The Digital Age : Production News

At WBC, we’ve invested in new technology that offers you a digital printing service direct to fabric, catapulting your eco-friendly bags for life designs to a whole new level.

Instead of using digital heat transfers which often feel unnatural or peel off over time, digital ‘direct to fabric’ technology, produces a natural finish with superb detail and some of the cleanest life-like print you’re ever going to see on the market.

When it comes to perfection only the best will do. The closest to achieving superb detail when it comes to printing your bags for life, is to Go Digital. Here’s everything you need to know about the new service.

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Gift Hampers Galore

hamper-cartons-wholesale-packaging

Hamper gift boxes – easy to fill, easy to decorate and easy to sell. They’re also a brilliant, cost-effective, alternative to traditional wicker hampers.

To help with your gifting selection for the busy shopping weeks ahead, we’ve highlighted two key packaging looks -the versatile colour palette of Kraft, and the classic Christmas combination of silver with white.

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Small Business Saturday: Small Business, Big Difference

Small-Business-Saturday-UK-2016-Header

What is Small Business Saturday?

Small Business Saturday UK is a grassroots, non-commercial campaign that trying to highlight small business success and encourage consumers to ‘shop local’ and show their support for small businesses within their communities. The day itself takes place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses throughout the year too. This year Small Business Saturday takes place on Saturday, December 3rd.

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The card gift trays that pay you back

Gift Trays from WBC

So you’d like to start gifting?

You’re inspired by how other retailers are you see using hampers to maximise sales throughout the year. You want to get in on the act but at a loss at where to start. Or perhaps you’re a seasoned retailer who’s been there and bought the T-shirt. You already know the benefits that seasonal gifting can have on your profit margins, but you’re out of ideas, you haven’t the time, or you’re concerned about the cost of the packaging.

That is when the humble card gift tray turns up and saves the day. A cinch to construct; it comes flat packed for easy storage, and at a fraction of the cost of other materials, it’s a great starter hamper as well as a handy all year rounder.

Here’s a few of our top tips to help you on your way to better gifting.

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Epicurean Discovery – London’s unlimited tasting experience

London's Epicurean Food and drink Festival

Last week we dropped by the Old Truman Brewery for the launch of the Epicurean Show, London’s new artisanal drinks and fine food festival which features more than 120 of the UK’s leading specialist producers and importers and showcases their products; many of which can only be bought online. Knowing the only thing better than an exhibition done well, is one that comes with unlimited tasting sessions of wine, spirits and craft beers – this is an event you wouldn’t to miss.

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Christmas is Coming: Seasonal Essentials for the Drinks Retailer 🍷

Red and silver presentation boxes for wine from WBC

Love it or loathe it, Christmas is the most important trading period of the year. For many of you, a successful Christmas is the difference between an average year and a good year. We’re certainly not here to preach to you about the value gifting can have on your profits, you know that better than us! But over the last 26 years, we’ve learned a thing or two about what works and what doesn’t. So let’s call just this an encouraging pep talk or a little inspiration to maximise sales opportunities.

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