Gift Hampers Galore

hamper-cartons-wholesale-packaging

Hamper gift boxes – easy to fill, easy to decorate and easy to sell. They’re also a brilliant, cost-effective, alternative to traditional wicker hampers.

To help with your gifting selection for the busy shopping weeks ahead, we’ve highlighted two key packaging looks -the versatile colour palette of Kraft, and the classic Christmas combination of silver with white.

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Small Business Saturday: Small Business, Big Difference

Small-Business-Saturday-UK-2016-Header

What is Small Business Saturday?

Small Business Saturday UK is a grassroots, non-commercial campaign that trying to highlight small business success and encourage consumers to ‘shop local’ and show their support for small businesses within their communities. The day itself takes place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses throughout the year too. This year Small Business Saturday takes place on Saturday, December 3rd.

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The card gift trays that pay you back

Gift Trays from WBC

So you’d like to start gifting?

You’re inspired by how other retailers are you see using hampers to maximise sales throughout the year. You want to get in on the act but at a loss at where to start. Or perhaps you’re a seasoned retailer who’s been there and bought the T-shirt. You already know the benefits that seasonal gifting can have on your profit margins, but you’re out of ideas, you haven’t the time, or you’re concerned about the cost of the packaging.

That is when the humble card gift tray turns up and saves the day. A cinch to construct; it comes flat packed for easy storage, and at a fraction of the cost of other materials, it’s a great starter hamper as well as a handy all year rounder.

Here’s a few of our top tips to help you on your way to better gifting.

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Epicurean Discovery – London’s unlimited tasting experience

London's Epicurean Food and drink Festival

Last week we dropped by the Old Truman Brewery for the launch of the Epicurean Show, London’s new artisanal drinks and fine food festival which features more than 120 of the UK’s leading specialist producers and importers and showcases their products; many of which can only be bought online. Knowing the only thing better than an exhibition done well, is one that comes with unlimited tasting sessions of wine, spirits and craft beers – this is an event you wouldn’t to miss.

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Christmas is Coming: Seasonal Essentials for the Drinks Retailer 🍷

Red and silver presentation boxes for wine from WBC

Love it or loathe it, Christmas is the most important trading period of the year. For many of you, a successful Christmas is the difference between an average year and a good year. We’re certainly not here to preach to you about the value gifting can have on your profits, you know that better than us! But over the last 26 years, we’ve learned a thing or two about what works and what doesn’t. So let’s call just this an encouraging pep talk or a little inspiration to maximise sales opportunities.

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Plan Ahead to Boost Christmas Profits

Speciality Food Magazine: Merchandising at Christmas

In their October issue, Speciality Food Magazine gathered expert advice that could help you capitalise on the festive season, which ‘hails a time of fruitfulness and helps generate enthusiasm from eager customers’ unlike any other time of year.

Featured within the Plan Ahead to Boost Christmas Profits article is our very own Retail Development Manager, Gerry Moss, where he explains the importance of seasonal merchandising…

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Trendy La Polentaria goes under the Gerry knife

La Polentaria

Gabriele Vitali, owner of La Polenteria, Soho’s trendy and only completely gluten-free Italian restaurant, came to see us in the WBC showroom some weeks back. His goal was to design a flexible, mobile and entirely interchangeable retail space that could be easily set up in the entrance of his restaurant premises, increasing footfall and attracting London’s buzzy crowd during specific times of the day.

For La Polentaria, the obvious solution was for us to turn to a modular display system that offers the essential functionality and design characteristics he needed. Our BRIX modular display system opens up a wealth of merchandising design opportunities, and by choosing a simple configuration from the collection, we were able to achieve two additional revenue streams which now run through Gabriele’s business.

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