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Increase sales during English Wine Week 25th May – 2nd June

There are quite a number of National food and drink awareness days throughout May/June – great opportunities to promote product lines, sell a little extra, and support UK producers in the process – so long as you’re aware of them in the first place.

English Wine Week is just days away, and over the week vineyards and outlets across the country will be highlighting the English wines they offer, and in many cases, give customers an opportunity to taste test and get to know their English wines a bit better.

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Special report: Tragic collapse of Bangladesh factory raises tough questions for retailers

Hopefully like me, you can’t help but have been horrified by the tragedy that’s still unfolding in Bangladesh these past days. It calls into question how we in the west do business. It puts western practices into perspective and puts everyone’s ‘fair trade’ policies under scrutiny. And that’s a good thing. I read a recent article in Retail Week magazine that discusses this very topic and I felt it was appropriate to reassure our customers of the way we do things at WBC. Thankfully it’s very different from a lot of what goes on in the world today.

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Big brands that don’t ‘pay’ fair & small businesses who pay the price

I’ve been noticing a fair amount of coverage recently about large retail companies attempting to extend (or altogether change) the credit terms with their suppliers. They essentially demand or impose, in some cases with no notification, significant discounts – sometimes up to 5% on invoices, just for paying them on time.

There are endless articles about it, so I don’t wish to add to them, but as it adversely affects many small businesses we work with, ourselves included, I just wanted to make two points which seem to be missed by most commentators.

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New bags for life mini-site now live and online

We’re really excited to announce our new ‘Bags for life’ mini-site has had a facelift. We opted for crisp, fresh and younger looking design in the vain hopes it might rub off on us! We hope you like it. Check-in online at bagsforlife.com for a master-class in how to choose the best eco-friendly jute, juco and cotton bag options on the market.

It’s really a simple process. You choose how many bags you need and how quickly you need them, and we give you the bag service that best suits your needs.

We’ve been working with some of the UK’s best known brands this year already, But what’s really getting us excited is some of the bags for life designs we’ve been printing for fantastic local initiative like ‘We love Brixton’, local arts group ‘Makerhood’, Cambridge Business Lounge’s Destination High St, even Red Nose Day, to name just a few. We’re no longer surprised by who buys our bags. Museums, charities, stately homes, libraries, food and drink retailers, events and conference marketing, farms shops, delis and even a few wayward banks – for which I’m sure we’ll get our comeuppance.

With the new bags for life mini-site you can view our online gallery for inspiration on some of the most effective designs for proven results. Browse our most popular favourites, order samples, and upload your own designs with our bag builder.

OUR SERVICES

Download, save, forward and print off or staple to your desk our infographic that shows you ‘How to choose the right ‘bags for life’ service for your business’ Follow us on twitter @bagsforlife or see what everyone else printing on our WBC Pinterest board.

bagsforlife.com
bags@wbc.co.uk
08000 85 85 95

 

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WBC supports – Destination: High Street

WBC is supporting a series of upcoming workshops hosted by the Cambridge Business Forum, Destination: High Street on the 20th May.

The workshops include discussions on current industry hot topics such as how local retailers can use social media to increase footfall and sales, space planning, negotiating with suppliers, and exploring retail trends. All good stuff, and stuff we at WBC are pleased to get behind. Not only is our very own Vhari Russell (Food Marketing Expert) involved, but this is an initiative brings together local people, local businesses and local issues. It will impart a bunch of practical knowledge; the retail weapons and new technologies that will keep our high street alive. Safety in numbers guys!

So if you’re in Cambridge (or near abouts), don’t hang about – click below for more information.

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Two days to turn an empty space into an Italian pop-up market

Based in Weir Road Wimbledon, Vallebona has established itself as one of the top Italian food suppliers in the capital as well as the leader of wholesale artisan Sardinian produce.

Situated in an industrial estate slightly off the beaten track, footfall has been very much dependent on trade walk-ins. In recent months, Vallebona has seen an increasing consistency of custom, including non-trade clientèle, due to positive word of mouth.

Vallebona saw an opportunity to expand the business when an industrial unit next door became available, offering a vast empty space that needed filling. They enlisted the help of WBC & the Metamorphosis Group to ensure the additional space was fully utilised; increasing commerciality by raising the average transaction value. Here are some of the pictures – their before and after. See how we used props and vintage retail display fixtures to turn an unused space into London’s newest indoor pop-up Sardinian marketplace.

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Where do wicker baskets come from and how are they made?

Few things in life are quite as indulgent as receiving wicker baskets filled to the brim with lots of gifts you’d never think of buying for yourself. It’s the ultimate luxury.

Traditional wicker baskets still account for a remarkable level of sales in the UK. Of the Independent’s 10 best Christmas hamper companies in 2012, WBC still supplies 7 of them; quality wicker is very much in demand. Some of wicker’s popularity can be attributed to its ongoing use – when you send a wicker basket, you’re sending two gifts for the price of one! Even more clever that that, wicker is environmentally sustainable and the perfect cash crop, which is great news for us eco-warriors.

We investigated how wicker is made and what it’s made from, and found a bunch of hidden benefits that explain why it’s still a WBC must have product.

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Grow wild for National Gardening Week 15 – 21 April 2013

It has felt like summer may never actually come. But if you look out your window and squint your eyes really tight, you’ll see firm evidence that at least spring may finally be on its way. It has to be.

Regardless, National Gardening Week isn’t going to wait. It’s just one of a list of national awareness days that can serve as great ways (or legitimate excuses) to capture your customers imagination; and it’s not too late to get involved. We’ve put together a simple collection of green-fingered gift packaging ideas like wicker garden trugs and forest green jute bags. With just the smallest amount of imagination, and minimal time, use this year’s Gardening week to promote sales + increase impulse purchases.

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Northern Ireland says “Bring your own bag or pay up!”

In the run up to the new plastic bag levy in Northern Ireland which comes into effect this week, we were genuinely surprised to read in the Irish Times, that 250 MILLION single use plastic bags are used in Northern Ireland every year. To put that into a slightly more obscene context, that’s about 140 plastic carrier bags per person – every man, woman and child, EVERY single year.

That’s a lot of plastic. How is it possible anyone could ever need that many bags?

Well, before the rest of us get a little too smug for our own boots, rest assured the case is a whole lot worse for the rest of the United Kingdom . But with the impending bag levy, it will be Northern Ireland’s turn to stick two fingers up at un-environmentally friendly plastic.

So how will it affect your business? Will you continue to offer plastic with a minimum 5p price tag, or will you, like many other smarty-pants businesses out there, turn what could be seen as an annoyance, into a profitable opportunity to increase sales and encourage customers to act a little greener.

Perhaps it’s time you started selling your own shopping bags made from sustainable jute, cotton or canvas, printed with your own company logo or message. Give them away to regulars, or sell them at the till. It really is a piece of cake with WBC bags for life. Have a read of our blog how to choose the right bags for life for your business where you’ll find an option to suit every need and budget so that you can:

  • Promote your business
  • Make a profit
  • Help the environment

Because why give out hundreds of bags for free, when you can sell one bag for life? Visit us at bagsforlife.com today and you could have a stash of profit generating eco-friendly bags in as little as 7 days.

 

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YouTube Series: Inside our jute #bagsforlife making factory

WBC Directors Andrew Wilson and Tim Wilkinson, have recently visited our #bagsforlife factories over in sunny Kolkata. So we wanted to remind you that our Youtube channel now features a series of short videos captured by them, which give fresh insight into the bags for life making process. While not quite Richard Attenborough, we do think you’ll find Tim’s voiceover not only exceedingly enticing, but perfectly describes the inner workings of factory life in India. It’s a unique perspective into the care and craftsmanship that goes into creating your perfect bags for life.

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