Hamper gift boxes – easy to fill, easy to decorate and easy to sell. They’re also a brilliant, cost-effective, alternative to traditional wicker hampers.
To help with your gifting selection for the busy shopping weeks ahead, we’ve highlighted two key packaging looks -the versatile colour palette of Kraft, and the classic Christmas combination of silver with white.
What is Small Business Saturday?
Small Business Saturday UK is a grassroots, non-commercial campaign that trying to highlight small business success and encourage consumers to ‘shop local’ and show their support for small businesses within their communities. The day itself takes place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses throughout the year too. This year Small Business Saturday takes place on Saturday, December 3rd.
So you’d like to start gifting?
You’re inspired by how other retailers are you see using hampers to maximise sales throughout the year. You want to get in on the act but at a loss at where to start. Or perhaps you’re a seasoned retailer who’s been there and bought the T-shirt. You already know the benefits that seasonal gifting can have on your profit margins, but you’re out of ideas, you haven’t the time, or you’re concerned about the cost of the packaging.
That is when the humble card gift tray turns up and saves the day. A cinch to construct; it comes flat packed for easy storage, and at a fraction of the cost of other materials, it’s a great starter hamper as well as a handy all year rounder.
Here’s a few of our top tips to help you on your way to better gifting.
Last week we dropped by the Old Truman Brewery for the launch of the Epicurean Show, London’s new artisanal drinks and fine food festival which features more than 120 of the UK’s leading specialist producers and importers and showcases their products; many of which can only be bought online. Knowing the only thing better than an exhibition done well, is one that comes with unlimited tasting sessions of wine, spirits and craft beers – this is an event you wouldn’t to miss.
The first consumer event from the team behind the London Wine Fair (LWF), somewhat unusually for shows like this, Epicurean allows visitors to discover new wines and craft beers from up and coming and established indie producers, but then also to try them and then buy them too. This “fancy what you sample? go on and buy it then!” concept allows visitors to make a night of it while also being able to purchase individual bottles, wine cases and even mix and match cases from as many exhibitors as they want and have them home delivered in time for Christmas – clever.
Key sponsors included the likes of Wenlock Spring, Riedel wineware and Spiegelau glassware and the added bonus for us was bumping into so many of our customers and friendly faces – Corney & Barrow, Roberson Wines, Swig, Vineyards Direct and London Cru to name just few.
Here are a few pictures of our visit to the launch night. With seminars, street food, music and a resident artist included, if you’re into fine wine, craft beer, spirits and fine food, keep an eye out for next year’s event – you’d be crazy not to.
Love it or loathe it, Christmas is the most important trading period of the year. For many of you, a successful Christmas is the difference between an average year and a good year. We’re certainly not here to preach to you about the value gifting can have on your profits, you know that better than us! But over the last 26 years, we’ve learned a thing or two about what works and what doesn’t. So let’s call just this an encouraging pep talk or a little inspiration to maximise sales opportunities.
In their October issue, Speciality Food Magazine gathered expert advice that could help you capitalise on the festive season, which ‘hails a time of fruitfulness and helps generate enthusiasm from eager customers’ unlike any other time of year.
Featured within the Plan Ahead to Boost Christmas Profits article is our very own Retail Development Manager, Gerry Moss, where he explains the importance of seasonal merchandising…
Twelve months on from the launch of Cocobagh, WBC’s social business venture in West Bengal, we are super excited to see 5 out of our initial 6 women who joined our project, trained up and ready to start work.
After an intensive year of practical training in the art of sewing and stitching basic bags like our 5oz cotton shoppers, our trainees are now employed as full time members of our production team at our bag making production facility in Baduria.
Gabriele Vitali, owner of La Polenteria, Soho’s trendy and only completely gluten-free Italian restaurant, came to see us in the WBC showroom some weeks back. His goal was to design a flexible, mobile and entirely interchangeable retail space that could be easily set up in the entrance of his restaurant premises, increasing footfall and attracting London’s buzzy crowd during specific times of the day.
For La Polentaria, the obvious solution was for us to turn to a modular display system that offers the essential functionality and design characteristics he needed. Our BRIX modular display system opens up a wealth of merchandising design opportunities, and by choosing a simple configuration from the collection, we were able to achieve two additional revenue streams which now run through Gabriele’s business.
No stand. No launches. No appointments. But we were still very much at this year’s Speciality & Fine Food Fair…
Not long to go now till Christmas, and many of you will be looking to make more than half your sales and profits in the three months leading up to it – so it’s never too early to start planning. Which brings us to those all important shopping bags – tote shoppers, bags for life – call them what you will. Every retailer has one, every customer needs one, so the question is, do you have plenty of them in stock and ready to go? If not, here’s a handy checklist of everything you need to know about buying printed tote bags for Christmas and early next year.