Monthly Archives: August 2011

A Boxing History (part 1)

Liquid iD - Surviving in a Small Way, Telegraph 1992

Despite initial rebuffs by banks and financial services, WBC’s managing Director along with business partner Tim Wilkinson, turned a simple idea and a small Prince’s Trust loan into one of the UK’s best known B2B packaging brands and a multi-million pound annual turnover. With over 21 years experience, Andrew is a mine of inspiration with a business acumen that has seen him advising many young entrepreneurs, mentoring for The Princes’ Trust, and providing key input into several start–up businesses. In A Boxing History, Andrew chronicles the humble beginnings of Winebox, from inception to success. Maybe you’re just starting your own business, or maybe you’ve been running one for some time, set your RSS feed for regular updates – this is his story, his thoughts and experiences, hopefully you’ll find them interesting too.  

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WBC at Speciality & Fine Food Fair 2011

They call it the ‘UK’s quintessential trade event for local and regional fine food and drink’. Bit of a mouthful. No pun intended.

WBC Stand @ Speciality & Fine Food Show 2010

‘They’ being the media of course, as well any self respecting foodie, trade buyer and pretty much anyone with their finger on the pulse of quality artisan food sourcing. But ‘they’ are probably right. With over 600 small producers and suppliers exhibiting at Speciality & Fine Food Fair; with a plethora of visitors including delis, farm shops, independent retailers, cafes, restaurants, hotels, caterers, wholesalers and distributors, it’s no wonder that all and sundry flock to London each year to see what’s on offer. It’s the place to be. It’s the place to see what’s trending and it’s the place to meet with many of the suppliers and customers that keep your business ticking over throughout the year. And that’s why we will be there.

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“101” uses for an antique fruit crate

WBC's vintage fruit and chitting crates

WBC’s vintage fruit and chitting crates

Upon introducing our line of Antique French fruit crates earlier this year, we knew they would be popular, not just for specialist food and drink retailers looking for unique ways to ‘retail’ display their products, but we were beginning to see many consumers on the high street picking up rustic storage solutions or age-old garden furniture also. What we weren’t quite prepared for, was the sheer level of demand for them, or for that matter the many varying uses that our customers would find for them. Ranging from sheer cleverness and ingenuity to the downright weird and bizarre. It takes all sorts but here are some of the ideas we’ve come across on our travels.

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Make Tea Not War


As the great British clear up gets underway today, scores of community volunteers, men, women, teens, whole families and children grab the nearest bin bag or dust pan and brush to set about cleaning up the streets of the neighbourhood after several days of unrest. It wasn’t long before in true British defiance, #operationcupoftea began trending on twitter world wide. When we designed and ordered our new season Mark Ho shoppers we had no idea the slogan ‘Make Tea Not War’ would take on such significant meaning.

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