Every company has a charter. Every business has a mandate or a statement of beliefs that help them to focus on what really matters. For the past two decades, ours has pretty much stayed the same: we serve independent retailers with products that add value and increase sales. All the nuts and bolts needed to turn products into profit generating gifts. But, if that’s the what, even more important is the how. How do we do it?
On the eve of British Food Fornight’s 10th Anniversary (17th of Sept – 2nd of October), we thought it would be kind of ‘cool Britannia’ to point you toward the collection of British themed hamper and gift packaging that WBC currently has available; ready to ship, ready to go!
We also wanted to take the opportunity to give you a sneak preview of the design concepts we’re working on for 2012. These are specific concepts designed to help you to maximise sales by showcasing your produce in British themed packaging!
Using vintage apple crates to house bugs on a nature reserve may be an anomally, but what certainly isn’t is their on going demand as the perfect retail display solution for farm-shops, delis and independent wine retailers. If you managed to make it down to see WBC at the Speciality & Fine Food fair this year, you will have seen many exhibitors choosing antique and vintage displays to create the perfect stage for their fine food and drink products.