Monthly Archives: November 2011

Sending hampers as a gift through the post is a cinch!

Let the virtual shopping spree begin.

The Americans call it ‘cyber Monday’. The 28th November – or the first Monday after Thanksgiving, the first day after just about everyone’s pay day, and the start of a 2 week purchasing frenzy here in the UK.

It refers to the biggest online shopping day of the retail calendar. Markets are bracing themselves for big numbers in the war for consumers’ plastic cash. So the obvious question for us is, how can local retailers, independent traders, wine shops, farm-shops and delis get in on the act? Are there opportunities in ‘cyber-heaven’ for you to offer customers a hamper delivery service of local produce, the likes Amazon could only hope to make as personal? The answer is undoubtedly, yes! But if you do decide to send hampers through the post, what’s the best way to send them? We’ve put together some options for sending hampers as a gift through the post.

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Christmas hamper packaging: ideas for increasing sales

FACTS:

  • 63% of consumers intend to spend more than they did last year
  • 70% of shoppers expect significant discounts before the January sales
  • Small retailers fared better than bigger stores in September

We say small is beautiful. We say keeping it local is best. We say with a little bit of careful planning, independent food and drink retailers can use gifting to play the giants at their own game this Christmas. We’re not just talking about staying afloat, we’re talking about offering your customers a quality service and beautiful Christmas hampers and Christmas gift packaging that increase the perceived value of your products and put profit back in your pocket. Here are WBC’s TOP 10 profit generators for local retailers this Christmas, with links to our best-sellers, opening hours and last order dates.

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Christmas Hamper Sashes for boxes

Our recent ‘Cool Britannia’ blog revealed some of the designs my team and I have been working on for 2012. It’s been a really fun project looking toward next year, considering trends, and crafting designs for what is sure to be a historical time for the UK. I’ll write again in the early part of next year to give you further heads up on design trends, but for now, one that we predicted to be big in 2012 has in fact become popular this year. Let me introduce a new addition to our line of finishing touches – Hamper Sashes.

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