Monthly Archives: December 2013

Don’t forget New Year’s gifting opportunities

We hope you’re having a stonker of a Christmas sales season so far. But if your customers are anything like us, they won’t stop at Christmas, they’ll be partying well into the New Year.

So this is just a little heads up, to hammer home the point that opportunities for sales of gifts and hampers don’t just end on Christmas Day. There are corporate parties planned well into the New Year, and heaven only knows how many relatives to take a bottle round to. So here’s a little inspiration to help them gift it in style. A graphic monochrome palette that will keep your gift packaging fresh and on trend well into 2014.

From all of us at WBC,

We wish you a very Merry Christmas and a Happy New Year.

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All that glitters is our golden gift packaging

The classically elegant look of Christmas is gold. Aesthetically luxurious, decadent and chic – gold transcends all ages and brings instant glamour to any present.

In our recent Gift & Hamper Packaging Autumn/Winter collection we highlighted how easy it is to put together a seasonal gift offering that uses a limited supply of gift packaging, and avoids over-stock and space issues. It’s as simple as a generic container and letting the finishing touches do all the work.  We stock a wide range of gold gift packaging and accessories: from satin ribbons and metallic shreds, to gilded wire cord and golden ballotin boxes. This season is your chance to experiment with layering textures of gold and creating dramatic retail spaces where your gifts become their own display.

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