As retail developer at WBC, much of my year has been focused on growing our retail display department. Our vision is to design thoughtful and sophisticated display concepts that marry function and design at attractive price points. The fascinating this for us is that the type of retailers that now buy from us is changing too. Retail display is taken us into completely new industry territories for us, and we’re really excited about it. One of the recent highlights is a project we’ve been working on for the White Company. Here’s an outline case study of the project.