Monthly Archives: February 2015

10 shopper trends shaping retail landscape in 2015

Eve Reid From Eve-olution to showrooming, The Metamorphosis Group’s visual retail specialist Eve Reid gives us her 10 pointers on the shopper psychology that is shaping the retail landscape in 2015.

1. GENERATIONAL CROSSOVER

There are more than 20 million people over the age of 50 living in the UK today. And yet retailers are still obsessively focused on young people. As we are down-ageing, this new ‘ageless society’ creates many trends that have impacted on the retail landscape.

Consumers have been nostalgic for carefree childhoods and have found comfort in familiar pursuits and products from their youth. Plus, we have really started to appreciate being alive, and that’s leading to a greater awareness that good health extends longevity and leads to a new way of life. So in 2015, if you want to flourish you need to consider the generational crossover and the implications of this demographic shift.

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Our top 5 favourite design trends from Spring Fair 2015

Spring Fair Bimingham

Inspiration is always in abundance at Birmingham’s Spring Fair International. With over 300,000 new products covering retail sectors as varied as fashion and jewelry, Christmas gifts and seasonal decorations to greeting cards and gift boxes, it’s a fantastic opportunity to look at design trends for the coming year.  From the weird and wacky to the elegant and uber trendy, Spring Fair can leave your head spinning with ideas, and yet analysing trends like colour influences, surface textures and seasonal patterns and print, isn’t just important in developing new products, it’s fundamentally important for retailers  too; especially in terms of how you dress your space and merchandise throughout the year, keeping your space fresh and attractive.

Take a look at 5 key design trends from Spring Fair 2015 that have got us excited. Think how you might introduce some of them into your own in-store display or merchandising designs this year.

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The ultimate craft beer bag is booze news for Britain

Ultimate Beer bag

Craft beer is everywhere.  Peckham Pils, Windsor Knot, Camden Wit, Brew Dog Punk IPA, Orkney Blast, Cascadian East – you name it, whatever your postcode, the chances are your area has a brew of its own.

It’s gone viral worldwide too. UK micro breweries’ export is booming, the number of small craft beer producers in the UK has sky-rocketed to a 70 year high, and we’re drinking 33 MILLION pints more than we did in 2012!

At WBC Bags for Life we’re being called upon more and more to make printed beer bags for retail customers and breweries alike, for sale or giveaways. And it’s clever idea too. With a host of craft beer street markets, entire pubs devoted to the stuff, specialised food & drink festivals like Craft Beer Rising starting on the 19th Feb, and London beer week running until the 22nd February, there’s no time like the present to capitalise on the nations beer drinking.

So we’ve put together this simple 3-point beer plan involving your beer, our bags, and some seriously fine printing. It’s already helping retailers across the UK shift more units – with hardly any work involved…..at least for you…

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How to put together an effective retail promotion

Valentine's Window

Customers like to see change. An effective in-store sales promotion is a great tool with which to quickly and inexpensively evolve into something that appears fresh and relevant. But in order to adapt and change in today’s fast-paced retail environment, there are important promotional ‘must dos’ that will help you develop successful sales promotions each and every time.

Remember, upcoming Valentine’s Day is an important seasonal marketing opportunity and an excellent chance to put these into practice. Why not pick a few and try them out in your store? See if you can’t just top last year’s sales!

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Gerry Loves: simple ways to get your store ready for spring

Spring is just a breath away! If you have yet to set aside a little time to spring clean your retail space after Christmas or plan a space change or new look for the season – now is a great time to do so. With a number of upcoming seasonal events and awareness days throughout Spring: Mother’s Day, Butcher’s Week, British Pie week and National Gardening Week to name just a few, spring gives you the perfect excuse to dress a hot spot or create seasonally themed hampers that really give your sales a kick up the… Not like you ever need an excuse – a bit of change always invigorates and keeps customers inspired.

In this season’s Gerry Loves feature, I’ve picked 5 of my favourite WBC products for spring, let me know what you think and of course, if you have any questions or comments, tweet me @wbc_gerry or leave me a message below!

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