From Eve-olution to showrooming, The Metamorphosis Group’s visual retail specialist Eve Reid gives us her 10 pointers on the shopper psychology that is shaping the retail landscape in 2015.
1. GENERATIONAL CROSSOVER
There are more than 20 million people over the age of 50 living in the UK today. And yet retailers are still obsessively focused on young people. As we are down-ageing, this new ‘ageless society’ creates many trends that have impacted on the retail landscape.
Consumers have been nostalgic for carefree childhoods and have found comfort in familiar pursuits and products from their youth. Plus, we have really started to appreciate being alive, and that’s leading to a greater awareness that good health extends longevity and leads to a new way of life. So in 2015, if you want to flourish you need to consider the generational crossover and the implications of this demographic shift.