Monthly Archives: October 2016

Christmas is Coming: Seasonal Essentials for the Drinks Retailer 🍷

Red and silver presentation boxes for wine from WBC

Love it or loathe it, Christmas is the most important trading period of the year. For many of you, a successful Christmas is the difference between an average year and a good year. We’re certainly not here to preach to you about the value gifting can have on your profits, you know that better than us! But over the last 26 years, we’ve learned a thing or two about what works and what doesn’t. So let’s call just this an encouraging pep talk or a little inspiration to maximise sales opportunities.

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Plan Ahead to Boost Christmas Profits

Speciality Food Magazine: Merchandising at Christmas

In their October issue, Speciality Food Magazine gathered expert advice that could help you capitalise on the festive season, which ‘hails a time of fruitfulness and helps generate enthusiasm from eager customers’ unlike any other time of year.

Featured within the Plan Ahead to Boost Christmas Profits article is our very own Retail Development Manager, Gerry Moss, where he explains the importance of seasonal merchandising…

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Trendy La Polentaria goes under the Gerry knife

La Polentaria

Gabriele Vitali, owner of La Polenteria, Soho’s trendy and only completely gluten-free Italian restaurant, came to see us in the WBC showroom some weeks back. His goal was to design a flexible, mobile and entirely interchangeable retail space that could be easily set up in the entrance of his restaurant premises, increasing footfall and attracting London’s buzzy crowd during specific times of the day.

For La Polentaria, the obvious solution was for us to turn to a modular display system that offers the essential functionality and design characteristics he needed. Our BRIX modular display system opens up a wealth of merchandising design opportunities, and by choosing a simple configuration from the collection, we were able to achieve two additional revenue streams which now run through Gabriele’s business.

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