Christmas is Coming: Seasonal Essentials for the Drinks Retailer 🍷

Red and silver presentation boxes for wine from WBC

Love it or loathe it, Christmas is the most important trading period of the year. For many of you, a successful Christmas is the difference between an average year and a good year. We’re certainly not here to preach to you about the value gifting can have on your profits, you know that better than us! But over the last 26 years, we’ve learned a thing or two about what works and what doesn’t. So let’s call just this an encouraging pep talk or a little inspiration to maximise sales opportunities.

First things first, the most important rules of gifting, whatever time of the year:

1. Keep things simple
2. Don’t be shy to make good margins

Think about the time and resources you can to give to gifting. How long will it take staff to box and bow a bottle, or wrap and ribbon a case? Decide if you’ll offer pre-packed wine gifts or let customers choose their own. Offering a tight range of wrapped and ready gifts at different price points is a great idea, and if you’re lucky enough to have space in store, why not set up a dedicated display table to showcase simple gifts that look impressive, to really encourage sales. Think beyond the bottle though! Riedel gift sets and Le Creuset wine accessories are always perfect for last-minute impulse purchases.

Each year, our in-house design team led by Creative Director Mark Ho, introduce gift wrap and packaging that’s exclusive to WBC. Innovative designs that are not just on-trend, but set the trends! And, we guarantee you won’t find them popping up on any supermarket shelf anytime soon. You can browse our full collection online, but here we have made it even easier for you…

We’ve compiled five key capsule collections, that include simple ways to wrap the perfect drink lover’s gift. Everything within each collection can be found all in one place at wbc.co.uk/christmasiscoming – an exclusive shopping page created to give you an easy, more accessible way to browse and purchase coordinating bags, cartons, tissue, ribbons, bows, tags, and stickers, that’ll set you (and your bottles) apart from the crowd.

CHRISTMAS COLLECTIVE
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wholesale drinks gift packaging christmas

 

NOEL PRINT
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wholesale drinks gift packaging christmas

 

CHRISTMAS JUMPER
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wholesale drinks gift packaging christmas jumper design

 

 

 

 

 

 

 

 

 

KRAFT
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wholesale drinks gift packaging christmas kraft paper

 

 

 

 

 

 

 

 

 

 

SNOWFLAKE
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wholesale drinks gift packaging snowflake design

 

 

 

 

 

 

 

 

 

 

Visit wbc.co.uk/christmasiscoming for the full gift wrap for bottles range, or browse the
Christmas is Coming: Seasonal Essentials for the Drinks Retailer brochure online here.

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