Hamper Inspiration

2015 HOTTEST RETAIL COLOUR TREND: Cool grey

Hot new colour trends: cool grey

Without doubt, this season’s hottest colour trend is cool grey pantone number 10.

Silvery, smoky grey – ask any fashionista or interior designer, grey is the perfect neutral colour that’s bang on trend for the second year running. Our new 2015/16 collection of cool grey gift packaging and retail signage has something for everyone. Understated and sophisticated, use it as a versatile base palette to coordinate with your favourite colour schemes and finishing touches.

View the collection today

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NEW hamper making courses listed – Book now & SAVE £60

Arona KhanWell done, you’ve bought the gift baskets, hamper trays, shred and cellophane gift wrap but what are you going to do with them?  Turn those products into profits pronto by joining me at an upcoming hamper & gift basket course in London or Brighton.

If you’ve only got as far as thinking about increasing sales by selling such gifts a one-day course will give you the techniques, confidence and shopping list that will start you on the road to success.

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Gerry Loves: simple ways to get your store ready for spring

Spring is just a breath away! If you have yet to set aside a little time to spring clean your retail space after Christmas or plan a space change or new look for the season – now is a great time to do so. With a number of upcoming seasonal events and awareness days throughout Spring: Mother’s Day, Butcher’s Week, British Pie week and National Gardening Week to name just a few, spring gives you the perfect excuse to dress a hot spot or create seasonally themed hampers that really give your sales a kick up the… Not like you ever need an excuse – a bit of change always invigorates and keeps customers inspired.

In this season’s Gerry Loves feature, I’ve picked 5 of my favourite WBC products for spring, let me know what you think and of course, if you have any questions or comments, tweet me @wbc_gerry or leave me a message below!

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De Beauvoir Deli’s “London hamper” in best of 2014

London-Hamper2Wicker’s back this Christmas, and back in a big way too. With just five weeks to go, we’re seeing social media, trade press and the papers lauding their ‘top 10 best of’ Christmas hampers, and once again proving the Great British love for traditional wicker hampers remains firmly at the top of Santa’s list. And still the independent is yet to release their annual top 10 best Christmas hampers, so keep an eye out for that – it usually drops in early December.

Big congrats to our friends at De Beauvoir Deli who’s Christmas ‘London Hamper’ is getting a whole lot of love in the press this week. Priced at £120, the London hamper is classically stylish, packed full of ‘on trend’ artisan foods and drink (from many of the producers we’ve come to love) and it comes perfectly wrapped in a blue printed ribbon, branded with their deli name and logo.

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Planning for Father’s Day – simple ways to sell to the manly

Sharp

Our protective Fathers help us build our dreams. They are devoted, motivating and inspirational. They give us the tools we need to succeed. Here I’ve selected two very special props for Father’s Day windows or merchandising: our gorgeous vintage wooden spade (£49 Ex Vat) and the vintage garden fork (£49 Ex Vat). Now I know it may seem sexist to some, but when merchandising the perfect themed window or display, you have but seconds to grab attention and set the scene.

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