Gift Packaging

The card gift trays that pay you back

Gift Trays from WBC

So you’d like to start gifting?

You’re inspired by how other retailers are you see using hampers to maximise sales throughout the year. You want to get in on the act but at a loss at where to start. Or perhaps you’re a seasoned retailer who’s been there and bought the T-shirt. You already know the benefits that seasonal gifting can have on your profit margins, but you’re out of ideas, you haven’t the time, or you’re concerned about the cost of the packaging.

That is when the humble card gift tray turns up and saves the day. A cinch to construct; it comes flat packed for easy storage, and at a fraction of the cost of other materials, it’s a great starter hamper as well as a handy all year rounder.

Here’s a few of our top tips to help you on your way to better gifting.

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Christmas is Coming: Seasonal Essentials for the Drinks Retailer 🍷

Red and silver presentation boxes for wine from WBC

Love it or loathe it, Christmas is the most important trading period of the year. For many of you, a successful Christmas is the difference between an average year and a good year. We’re certainly not here to preach to you about the value gifting can have on your profits, you know that better than us! But over the last 26 years, we’ve learned a thing or two about what works and what doesn’t. So let’s call just this an encouraging pep talk or a little inspiration to maximise sales opportunities.

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Plan Ahead to Boost Christmas Profits

Speciality Food Magazine: Merchandising at Christmas

In their October issue, Speciality Food Magazine gathered expert advice that could help you capitalise on the festive season, which ‘hails a time of fruitfulness and helps generate enthusiasm from eager customers’ unlike any other time of year.

Featured within the Plan Ahead to Boost Christmas Profits article is our very own Retail Development Manager, Gerry Moss, where he explains the importance of seasonal merchandising…

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WBC’s Christmas ordering guide 2015


Getting ready for Christmas doesn’t have to be the nightmare we brace ourselves for each year. As you begin preparing and organising yourself, here is a handy guide of our top tips for ordering Christmas gift packaging, along with deadlines and useful things to know.

We hope it takes some of the stress out of the equation. If you have any questions we haven’t thought of, tweet usFacebook us, email us, or phone us on 08000 85 85 95, or simply leave a comment below and we’ll get right back to you.

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Hot new colour trends: cool grey

Without doubt, this season’s hottest colour trend is cool grey pantone number 10.

Silvery, smoky grey – ask any fashionista or interior designer, grey is the perfect neutral colour that’s bang on trend for the second year running. Our new 2015/16 collection of cool grey gift packaging and retail signage has something for everyone. Understated and sophisticated, use it as a versatile base palette to coordinate with your favourite colour schemes and finishing touches.

View the collection today

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NEW hamper making courses listed – Book now & SAVE £60

Arona KhanWell done, you’ve bought the gift baskets, hamper trays, shred and cellophane gift wrap but what are you going to do with them?  Turn those products into profits pronto by joining me at an upcoming hamper & gift basket course in London or Brighton.

If you’ve only got as far as thinking about increasing sales by selling such gifts a one-day course will give you the techniques, confidence and shopping list that will start you on the road to success.

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