Retail School

Valentina Fine Foods: the next level in store design

Valentina Clapham visual makeover

With eight branches already in London, Surrey and Kent, authentic Italian delicatessen, restaurant, cafe and wine shop Valentina Fine Foods, opened their ninth store in Clapham Junction at the taile end of last year.

Valentina called upon the expertise of Eve Reid, founder of The Retail School and visual merchandising specialists, The Metamorphosis Group, to help them with their in-store merchandising, space planning and increasing overall commercial performance.

These exclusive case study pictures gives a real insight into the process and methods behind planning a new store from concept to completion, particularly for retailers moving into their next, third or fourth bricks and mortar enterprise.

Read More

5 MINUTES WITH…
Keri Sheehan
Founder of Tribe Creative London

Keri

Meet Keri. The VM extraordinaire who will be kicking off an exciting new residency at the Retail School.

Following a 15 year career in visual merchandising with brands such as H&M, Burberry and Arcadia, Keri applied her wealth of expertise and founded Tribe Creative London; a leading retail design and VM agency. With many different ventures now under her belt, including build concepts for garden retailer Wyevale, delivering four flagship concessions at Debenhams and interior styling for Hello! Magazine, we know the real icing on Keri’s cake is her new partnership with The Retail School here at WBC (or so we like to believe).

Read More

What is a ‘concept store’ and why is everybody doing it?

Top Man - General Store

When we look at retail today, it’s clear to see that we as consumers, sick of being stuck in the mundane routine of life, are aching to see innovation. We want new ways of shopping and fresh experiences that stand out from the crowd.

Ask yourself this.

Have you ever seen an Apple store empty?

Isn’t it true that whenever you walk past one or stop to go inside, you’re amazed to see what is a remarkably blank space packed to the rafters with millions of humanoids playing with shiny screens, like they have all the time in the world!

And then in contrast, you come across a Curry’s or a T Mobile store, and it’s midway between a ghost town and dawn of the dead.

You wonder why these businesses haven’t noticed the very real impact that locking your goods away behind glass doors or using ‘fake’ phone models in place of real ones, can have on your ability to engage with your audience and get them hooked and reel them in.

Read More

What’s the most important skill a retailer can learn?

2662077207_7acbf3e02b_z

What will be the most important business skill of the next 5 years?

Well a Harvard professor says it’s storytelling. In fact, Harvard Business School marketing professor Theodore Levitt, has boldly stated that tomorrow’s products and companies will “Live Or Die By Their Stories….”

That’s big talk!

Stories help to build deeper relationships between consumers and the products they’re selling. Stories join up dots and make connections. If data gives credibility, then stories provide truth.

Read More

10 shopper trends shaping retail landscape in 2015

Eve Reid From Eve-olution to showrooming, The Metamorphosis Group’s visual retail specialist Eve Reid gives us her 10 pointers on the shopper psychology that is shaping the retail landscape in 2015.

1. GENERATIONAL CROSSOVER

There are more than 20 million people over the age of 50 living in the UK today. And yet retailers are still obsessively focused on young people. As we are down-ageing, this new ‘ageless society’ creates many trends that have impacted on the retail landscape.

Consumers have been nostalgic for carefree childhoods and have found comfort in familiar pursuits and products from their youth. Plus, we have really started to appreciate being alive, and that’s leading to a greater awareness that good health extends longevity and leads to a new way of life. So in 2015, if you want to flourish you need to consider the generational crossover and the implications of this demographic shift.

Read More

How to put together an effective retail promotion

Valentine's Window

Customers like to see change. An effective in-store sales promotion is a great tool with which to quickly and inexpensively evolve into something that appears fresh and relevant. But in order to adapt and change in today’s fast-paced retail environment, there are important promotional ‘must dos’ that will help you develop successful sales promotions each and every time.

Remember, upcoming Valentine’s Day is an important seasonal marketing opportunity and an excellent chance to put these into practice. Why not pick a few and try them out in your store? See if you can’t just top last year’s sales!

Read More

Exclusive visual merchandising workshop for local makers

Retail School

Did you know that in Europe shoppers don’t like to talk to people? It’s true, 76% of us never actually speak to a sales assistant when we’re shopping. That means that what we see makes all the difference to what we buy. How you present your products and the stage you set them in, is critical to the success of your sales. That’s the art of visual merchandising.

In partnership with Makerhood and the Metamorphosis Group, this 3 hour workshop is packed full of useful tips, tricks and guidance that we hope will take your sales to the next level. It’s hands on and practical too. You’ll be surrounded by the fantastic tools, retail props, display units and fixtures and have a chance to practice your dressing and display skills and get to grips with how to make your space work harder for you.

When?
14:00pm – 17.00pm
Saturday 8th November 2014
WBC Retail Training Room – details below

Read More