Training

NEW hamper making courses listed – Book now & SAVE £60

Arona KhanWell done, you’ve bought the gift baskets, hamper trays, shred and cellophane gift wrap but what are you going to do with them?  Turn those products into profits pronto by joining me at an upcoming hamper & gift basket course in London or Brighton.

If you’ve only got as far as thinking about increasing sales by selling such gifts a one-day course will give you the techniques, confidence and shopping list that will start you on the road to success.

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10 shopper trends shaping retail landscape in 2015

Eve Reid From Eve-olution to showrooming, The Metamorphosis Group’s visual retail specialist Eve Reid gives us her 10 pointers on the shopper psychology that is shaping the retail landscape in 2015.

1. GENERATIONAL CROSSOVER

There are more than 20 million people over the age of 50 living in the UK today. And yet retailers are still obsessively focused on young people. As we are down-ageing, this new ‘ageless society’ creates many trends that have impacted on the retail landscape.

Consumers have been nostalgic for carefree childhoods and have found comfort in familiar pursuits and products from their youth. Plus, we have really started to appreciate being alive, and that’s leading to a greater awareness that good health extends longevity and leads to a new way of life. So in 2015, if you want to flourish you need to consider the generational crossover and the implications of this demographic shift.

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How to put together an effective retail promotion

Valentine's Window

Customers like to see change. An effective in-store sales promotion is a great tool with which to quickly and inexpensively evolve into something that appears fresh and relevant. But in order to adapt and change in today’s fast-paced retail environment, there are important promotional ‘must dos’ that will help you develop successful sales promotions each and every time.

Remember, upcoming Valentine’s Day is an important seasonal marketing opportunity and an excellent chance to put these into practice. Why not pick a few and try them out in your store? See if you can’t just top last year’s sales!

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Exclusive visual merchandising workshop for local makers

Retail School

Did you know that in Europe shoppers don’t like to talk to people? It’s true, 76% of us never actually speak to a sales assistant when we’re shopping. That means that what we see makes all the difference to what we buy. How you present your products and the stage you set them in, is critical to the success of your sales. That’s the art of visual merchandising.

In partnership with Makerhood and the Metamorphosis Group, this 3 hour workshop is packed full of useful tips, tricks and guidance that we hope will take your sales to the next level. It’s hands on and practical too. You’ll be surrounded by the fantastic tools, retail props, display units and fixtures and have a chance to practice your dressing and display skills and get to grips with how to make your space work harder for you.

When?
14:00pm – 17.00pm
Saturday 8th November 2014
WBC Retail Training Room – details below

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How important is your store window anyway?

Sales window display at sweet shop, Hope and Greenwood

Attracting shoppers to your store begins way before they even step through the front door. If the eyes are the window to the soul, then creating winning windows that work, is where the road to success begins.

As the modern pace of life increases and working hours continue to break from the traditional 9 – 5, we as consumers have become ever more demanding.  We want to eat, we want to drink and we expect to shop wherever and whenever we choose.

Now you could, like the old countryside churches, keep your doors open to the masses 24/7. But for most retailers, unless you live in the States, that’s just never going to happen. So perhaps it’s time we considered just how big of a showcase opportunity your windows display can be. May be it’s time to really learn how to use it to its maximum effect, so that your window display is working when you are not.

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