If 76% of shoppers never speak to a sales assistant when shopping, then the art of ‘silent selling’ is a fundamental to your retail success.
A successful retailer should be looking to present each and every product in their store with impact and authority. In doing so you will reap the benefits
Remember: your tote bag should appear to be something you happened to have to hand because you’ve just decanted some incredibly expensive cheese. The backroom effort and minute planning required to achieve this happy accident must remain entirely secret. Totes casual, indeed.
Meet Keri. The VM extraordinaire who will be kicking off an exciting new residency at the Retail School.
Following a 15 year career in visual merchandising with brands such as H&M, Burberry and Arcadia, Keri applied her wealth of expertise and founded Tribe Creative London; a leading retail design and VM agency. With many different ventures now under her belt, including build concepts for garden retailer Wyevale, delivering four flagship concessions at Debenhams and interior styling for Hello! Magazine, we know the real icing on Keri’s cake is her new partnership with The Retail School here at WBC (or so we like to believe).